F.A.Q.

Why the Orach Technic Pro font family is so unique

How the font gots its name Orach Technic

Why did it take 35 years to make this font

What is the advantage of Orach Technic Pro compared to a single-line font

Why other Ultra Light fonts cannot engrave successfully

Why arrangement of the letters in the font not like Unicode list

Which tool dimensions should be used for engraving

Why this type of font was not made by the world's largest typographic houses

Why the Style name are not ProGrav, ProCAD, ProGraf

Why haven't we sold the font for 35 years

Why the font is not sold but rented for 10 years

Orach Technic Pro - Italic

Why the font is not sold but rented for 10 years.

We know this will be painful for any potential buyer of the font to read in the contract. It is also difficult for us when we see that today the best programs are no longer sold but rented for example on 3 years.

What is the reason we decided to take this step?

If you spent your whole life making one font, investing most of the capital of your company that worked for industry and marking objects, the price of that font should be so much that it somehow pays off.

The internet is flooded with a huge amount of free fonts, operating systems and programs also offer a large number of fonts. Technical persons, who should primarily be buyers of this font, (Mechanical enginers and Architects) are very rarely interested in buying fonts. In 40 years of working with industry and architects I've never met anyone like that, see what is better, but not and to buy font. They have bigger problems than letters, and I completely understand them.

If the price of the font was high, none of the technical people would buy it, and if the price was low, it would never be worth it. The main problem is not that this would not be worth it, the main problem is that with a low price and a lifetime right to use this font, it would not be possible to ensure further development of the font.

For further development of the font and communication with old and new customers of the font, a whole team of younger people is needed, which should be hired together with the business premises.

It is no longer enough to hire only a graduate typographer, who only learned the basics at school, and then train him for years. It is necessary to bring in experienced and creative typographers who will immediately join the work.

For further development, it is necessary to include some of the world's most famous typographers as collaborators, especially for each new script.

The uninitiated will probably wonder what there is to do next, and I won't be able to simply answer, there are endless jobs. Many of the 8,000 known languages we haven't even gotten around to reviewing in 35 years. They aren't on the internet, they need to be written national libraries and communicate with professors of linguistics of those countries etc. It should also be replaced with the Unicode standard, which did not define it.

In order to ensure this in the future, we decided to make the price more acceptable for every business user, and that this right to use the font lasts for 10 years, and thus ensure further development of the font in the future. So everyone will be able to immediately use all the features of this font and make their work easier and more beautiful.